Norgesdekk enters Sweden
Press release 2022-08-08
Norgesdekk establishes itself in Sweden by buying 67% of the shares in Valla Däck AB, a traditional wholesaler for tires and aluminum rims. The company consists of Valla Däck AB with its subsidiaries Valla Däckverkstad AB and Idealimport AB which sell balancing weights and repair materials. The three previous owners Conny Gustafsson, Kenneth Undberg and Mats Andersson will keep the remaining 33% of the shares and continue their dedicated work to secure further success for the company. The Group, which turns 40 this year, had a turnover of more than SEK 190 million in 2021.
"Norgesdekk has had a great organic development in recent years, but we have wanted to increase the growth rate to meet more international competition and to become an even more attractive partner for our suppliers", says CEO of Norgesdekk Ansgar Raastad. "Sweden is a market we have been following for quite some time. It has many similarities with Norway, especially with regard to the climate and importance of Nordic winter tires and is thus a natural market to establish ourselves in when we now want growth outside the Norway", he continues. Jone Stangeland adds: "We are impressed by what the talented gang in Valla Däck AB has achieved and the way they do things makes us confident that this is going to be a good match." He is chief financial officer and product manager, as well as a board member and shareholder in Norgesdekk.
"When the company was started as a local rubber workshop in Valla, I never dreamed that we would be where we are today", says Conny Gustafsson. "It is with pride that my brother Kenneth and I now sum up the journey so far. After 40 years, employees, suppliers and customers have become part of ourselves, and it was therefore crucial for us to find the right partner for the next step. We feel that Norgesdekk is the partner we wanted with the right background, corporate culture and the right people. We believe that both employees and we will thrive together with our customers and suppliers, old and new. I feel great enthusiasm and great confidence in the exciting journey we and Norgesdekk have taken with this agreement", concludes Gustafsson.
Both brothers Conny and Kenneth will continue to be active in both the company and its operations, but with slightly different tasks than today. Mats Andersson, who has worked in the company since 2021, will take on the role of CEO and lead day-to-day operations. "It's a tough challenge I've taken on with successful role models in both Norway and Sweden, an honorary mission to deal with what Conny and Kenneth have built up and fantastic fun to develop the group further with our new principal owner's investment and future plans," says Mats Andersson.
From left: Mats, Kenneth, Conny, Jone, Ansgar
About Norgesdekk: Norgesdekk AS originates from the Jæren Dekk group and was established as an independent wholesale chain in February 2010. Since the startup, Norgesdekk AS has had a very strong development, and is today Norway's largest independent wholesaler for tires and aluminum rims. Through acquisitions and start-ups, we are currently represented in large parts of Norway with a total of 7 branches from Narvik in the north to Kristiansand in the south. We are about 105 employees and the turnover in 2021 was just under NOK 1 billion.
Norgesdekk AS: https://www.norgesdekk.no/
Valla Däck AB: https://valladack.se/